Think.
I’m always intrigued by banner ads that catch my eye but confuse me as to what they’re selling. As someone who works in advertising and marketing, you’d think I would be far past trying to justify the “Sex sells” mentality, but I’m simply not.

I mean, should I be led to believe that a shapely middle-eastern woman is why I should “Think Israel” for my next vacation? While the thought of a dark, exotic woman in a swimsuit is certainly appealing, I can think of many places I could go to see that, the internet not withstanding. And certainly Israel has far more to offer. Assuming that I would in fact see the subject of this ad there, I would likely be distracted by the millennia-long history of the area.
I suppose that the skyline is an apology, in a way, but this is just silly. Does this sort of advertising actually work? Am I contributing to its effect by noticing it? See also : True boobies.


